Rovo

Rovo is a human-like AI Experience Management Copilot designed to eliminate decision fatigue. It replaces complex menus and dozens of apps with a single, frictionless natural language conversation.

The Problem: Decision Fatigue & App Juggling

Planning an experience—whether a 2-week trip or a simple dinner—is stressful. Users today are overwhelmed by:

• App Overload → Juggling 10+ apps for research, booking, and navigation.
• Choice Paralysis → Sifting through thousands of reviews and options.
• Static Planning → Itineraries that don't adapt when plans change.
• High Friction → Constant context-switching between screens and menus.

Modern technology has made planning more complex, not simpler.

The Solution: The "Zero-Interface" Guide

Rovo moves beyond being a toolkit to become the guide itself. Using a Team of AI Agents, Rovo plans, adapts, and curates experiences in real-time through a simple chat or voice interface.

Core Capabilities:

1. Conversational Planning → Plan entire trips, find hidden gems, or book dinner just by asking.
2. Dynamic Personalization → Rovo learns your travel style and preferences to refine every suggestion it makes.
3. Real-Time Intelligence → Integrated with web-search and live data for up-to-the-minute flight, hotel, and event info.
4. Location-Aware Guidance → Hyper-relevant, GPS-based suggestions that guide you while you're on the move.

Why It Stands Out

• Multi-Agent Orchestration → A proprietary layer that coordinates specialized AI agents to handle complex tasks like itinerary generation and price investigation.
• Contextual Memory → Rovo remembers past conversations and preferences, making it feel like a personal assistant who truly knows you.
• Dynamic LLM Allocation → Smart backend logic that chooses the best AI model for each task, minimizing latency and costs without sacrificing quality.
• Frictionless Experience → No menus. No complex filters. Just a "just ask" experience that minimizes screen time and maximizes the moment.

The Impact (Growth & Scale)

• 100,000+ Users → Scaled from zero to a massive user base in record time.
• 20% Retention Rate → High user stickiness in a traditionally low-retention travel category.
• 84% CSAT Score → Exceptional user satisfaction driven by the human-like interaction model.
• +6% Conversion Boost → Achieved through rigorous A/B testing and data-driven UX iterations.

How it Works (The "Rovo" Way)

1. The Ask → Tell Rovo what you're dreaming of: "Plan a romantic 3-day trip to Rome with a focus on hidden pasta spots."
2. The Curation → Specialized agents search the web, calculate distances, and cross-reference your preferences.
3. The Interaction → Rovo presents a structured, visual itinerary. You can tweak it, ask questions, or book instantly.
4. The Journey → While you're traveling, Rovo stays in your pocket, updating your plan based on weather or your current mood.

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Technical Highlights

As the Founder & Head of Product, I architected and built the MVP using:

• Flutter for a high-performance, cross-platform mobile experience.
• Firebase for real-time synchronization and scalable backend infrastructure.
• Multi-Agent LLM Orchestration to handle complex, non-linear reasoning.
• Automated Evaluation Workflows for real-time sentiment analysis and QA.

My Role: From Vision to +100k Users

I led the transformation from VanGo (a travel toolkit) to Rovo (an AI Copilot).

• Defined the Product Vision → Shifted the focus from "features" to " frictionless experience."
• Architected the AI Core → Built the proprietary layer that manages multiple LLMs and agents.
• Led Growth Strategy → Scaled the platform to 100k+ users through data-driven iterations.
• Managed Full Lifecycle → From initial concept and fundraising due diligence to daily sprint planning.

The result? A paradigm shift in how people plan and live their experiences.